Summary List Placement
It’s not just you – some grocery products are getting smaller.
Ingredients and manufacturing are getting more expensive thanks to inflation, and if they can’t cut costs, companies have two main choices – hiking up prices or making their products smaller.
Many of these size changes are subtle, like making candy bars sold in multipacks smaller than ones being sold individually, or changing the shape of their products so you can barely notice the difference in weight.
“Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a little details ⇒
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