Spotify has 75 million users in 58 countries. On average, each Spotify user listens to 148 minutes of music on Spotify per day.

As you might imagine, Spotify can collect a ton of data about its users — what kinds of music they listen to, when they listen to it, and more.

At the International Consumer Electronics Showcase (CES) in Las Vegas Tuesday, Spotify creative director Rich Frankel explained how Spotify can know so much about its users, and how it uses that data.

“We’re really leaning into selfie culture,” the global creative head of Spotify told the audience. “This is an image read more >>>

Source : BusinessInsider.Com