General World News

Surefire CRM error results in 600K errant, unsolicited messages: sources

Because of an apparent error made by staff at ICE Mortgage Technology‘s Surefire customer relationship management (CRM) platform, more than 600,000 emails and texts were sent without permission to real estate agents, business partners and past clients of loan officers around the country.

These messages, part of Surefire’s weekly “Markets in a Minute” deployment, mistakenly contained a New Jersey-based LO’s marketing materials and contact information (including NMLS details). Sources also said the New Jersey LO has received multiple angry messages for an error that he did not make.

A spokesperson for ICE did details ⇒

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