General World News

The 2024 mortgage M&A playbook

Guild Mortgage has an ambitious plan under the leadership of its new CEO, Terry Schmidt. The California-based retail lender has set a target of becoming a top-10 lender in the markets in which it has a presence, which would give it about 2% in overall market share. 

It won’t be easy. United Wholesale Mortgage, the top lender in the country by volume, claimed just under 8% total market share over the first nine months of 2023. By the same measure, Guild had just 1.1% nationally, per Inside Mortgage Finance (IMF) estimates.

The company hopes details ⇒

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