With Fannie Mae and other organizations predicting a tough outlook for 2023’s housing market, loan officers should be looking to get their name out in front of as many potential borrowers as possible in order to secure business. Even if you think you have enough business right now, you need to start leveraging social media in order to stay relevant and top-of-mind, as well as maintain your volume. 

Instagram is a great option, with an estimated 1 billion monthly users. Many LOs are taking to the platform to share educational content.

“You really don’t have a choice at this point if details ⇒

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