Lenders, take note. June is National Homeownership Month, and if you’re still treating down payment assistance (DPA) like some fringe program, you’re about to get left behind. The housing market isn’t just shifting—it’s being dismantled and rebuilt in real time. Younger buyers are bypassing the legacy playbooks. They’re digitally native, financially savvy, and actively searching for alternatives to the tired “save for a decade to buy a home” model.

DPA is increasingly part of that new model, and digital platforms are accelerating its adoption. Since Zillow integrated DPA program information into nationwide listings in December 2021, millions of home details ⇒

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