Key Mortgage Services Inc. on Tuesday announced the launch of Key Mortgage Affinity, a partnership program designed to help credit unions and community banks expand their mortgage offerings without losing their own branding.

The Chicago-based lender, which is also part of the Baird & Warner family of companies, said that Affinity provides back-end support — including processing, underwriting, technology and investor access — along with staff training, co-branded marketing and borrower education.

In addition to mortgages, Affinity offers relocation services and access to the secondary loan market, allowing smaller financial institutions to compete with larger banks.

Key Mortgage said the details ⇒

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