The mortgage industry is incredibly different than it was five years ago. Gone are the days when lenders could steer borrowers of all shapes, sizes, and needs into a one-size-fits-all loan product. The emphasis on traditional “workhorse” mortgages that dominated the post-2008 financial crisis era—particularly FHA and VA loans—is now giving way to a focus on diverse product portfolios combined with lender advice and consultation. This shift is driven by shifting consumer expectations, technological innovation, and a more comprehensive understanding of borrower needs. In response to those changes, mortgage lenders increasingly position themselves as financial advisors and details ⇒

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