Rate and Alianza have entered a multi-year collaboration that names Rate the official mortgage lending partner of Alianza, a grassroots soccer platform serving Latino communities across the United States.

The agreement follows a pilot partnership in 2025 and will run through the 2026 and 2027 seasons, a release from Rate confirmed. Activations are planned across eight U.S. markets, with Rate engaging families at Alianza soccer events that collectively attract more than 200,000 attendees each year.

As part of the partnership, Rate will provide bilingual homeownership education, financial guidance and access to mortgage-related resources at events nationwide. The company will details ⇒

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