Redding, California-based Reverse Focus announced April 3 that it has entered into a definitive agreement to acquire Apiro Marketing as it looks to expand beyond reverse mortgages and deepen its marketing and content offerings for the broader U.S. mortgage industry.

Reverse Focus operates a marketing software platform for reverse mortgage originators, and it publishes industry news and analysis on HECMWorld.com. The firm says its platform supports more than 20% of all reverse mortgage transactions in the marketplace, according to company materials.

Apiro Marketing, founded about a decade ago by Australian entrepreneur Andrew Montesi under The Montesi Co., provides brand, digital details ⇒

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