AI is shifting negotiating power from lenders to borrowers at scale. The institutions that restructure their workflows and tools to meet that reality will grow. The ones that don’t will feel it in pull-through rates before they understand why.

For most of mortgage’s recent history, information asymmetry was a structural advantage. Most borrowers didn’t know what they didn’t know about pricing, programs, or what their credit profile actually entitled them to. That advantage is eroding faster than most executives have accounted for in their strategic plans.

Generative AI has given consumers a research partner that is always available and increasingly details ⇒

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