It’s no secret that older Americans have built record levels of housing wealth. And while reverse mortgage companies devote time and energy tapping into this market, they also face rising competition from a relatively new product category: shared-equity products (SEPs), also commonly known as home equity investments (HEIs).

According to research published earlier this year by the Urban Institute, more than 40% of consumers with an HEI are 55 or older. The market is small compared to traditional home equity products or reverse mortgages, but it has scaled as the three largest providers — Point Digital Finance, Hometap Equity Partners and Unlock Technologies — details ⇒

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