Benutech has launched two predictive analytics products aimed at helping real estate agents and mortgage loan officers identify potential home sellers and refinance candidates before they enter the market.

The products, SellScore and RefiScore, are available through the company’s TitleToolbox platform.

“SellScore and RefiScore give our clients the ability to stop guessing and start closing,” Brian Fox, vice president of business development at Benutech, said in a statement. “Most platforms rely on off-the-shelf demographic data, but our algorithm uses a weighted system of behavioral indicators and historical trend-mapping.

“We don’t just tell you who lives somewhere — we tell details ⇒

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