Finance of America (FOA) announced on Tuesday that it has appointed three senior executives to lead its brand, communications and product functions as the reverse mortgage lender looks to expand its retirement-focused home equity offerings.

Colm Murphy has joined as chief brand officer, Jordan Baucum as senior vice president of communications and Mike Urban as chief product officer.

The appointments are part of the company’s effort to more closely align its brand, communications and product teams as it seeks to drive growth and expand awareness of home equity-based retirement financing solutions.

“These hires strengthen the core of how we build and details ⇒

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