Apple is currently rebranding its stores as a place that doesn’t just sell iPhones or fix Macs. Apple wants its retail stores to be a place where people feel comfortable gathering.

A big part of this push is a new program called “Today at Apple,” which schedules free classes, concerts, and other programming that people can sign up for online with their Apple ID.

“I’ll know we’ve done a really, really great job if the next generation, if Gen Z says, ‘Meet me at Apple. Did you see what’s going on at Apple today?'” Angela Ahrendts told CBS last month read more >>>

Source:: BusinessInsider.Com