For more than a decade, Fred Glick has been on a mission to shake up how Americans buy and sell homes.

As founder of Arrivva — a California-based real estate and mortgage brokerage — Glick said his company’s fixed-fee model offers a transparent, affordable alternative to the traditional commission system.

“People think because we’re not charging two and a half or 3%, that we’re discounters, and we are absolutely not discounters,” he told HousingWire. “I think everybody else is overcharging people. As soon as (agents) hear fixed price, immediately in their head, they think, ‘They’re just taking a small details ⇒

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