NEO Home Loans, powered by Better, said Thursday that Bri Lees has been appointed as its head of marketing, a move aimed at strengthening the connection between its adviser-led model and Better’s digital platform.

Lees will oversee NEO’s brand, communications and marketing growth strategy, developing systems that align the company’s operations, presence and scalability.

“NEO has already built what the industry is still trying to name,” Lees said in a statement. “My role is to define the brand architecture behind it — then scale it, so every advisor and every client can experience what makes this model different.”

Lees has led details ⇒

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