Finance of America (FoA) has appointed Angela Tribelli as chief marketing officer, tasking her with overseeing the company’s brand, communications and marketing strategy. Tribelli, most recently global head of consumer marketing and growth at Bloomberg Media, began the role on Jan. 2.

A seasoned marketing executive, Tribelli will report to FoA President Kristen Sieffert and help scale the company’s reach while sharpening how its products are positioned with consumers, advisors and other stakeholders. FoA focuses on home-equity-based products for senior homeowners.

Tribelli joins FoA, the second-largest reverse mortgage lender in the federal Home Equity Conversion details ⇒

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