The mortgage industry doesn’t stand still—and neither can the professionals who wish to succeed within it. The ability to adapt and respond to changing conditions and circumstances has long separated thriving loan officers from those who struggle to meet their goals. 

The industry will test our adaptability once more when the Homebuyers Privacy Protection Act officially goes into effect on March 5. While the legislation is rooted in consumer privacy, its ripple effects will be felt most acutely by the loan officers who relied on trigger leads to identify and contact borrowers at the precise moment they entered the market.

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