United Wholesale Mortgage (UWM)’s new partnership with loyalty platform Bilt underscores CEO Mat Ishbia’s vision for the company’s servicing portfolio since bringing these operations in house. Traditionally a seller of mortgage servicing rights (MSRs), the lender may now be more focused on retaining these assets.

“Our model of selling servicing as often might not be what we do going forward,” Ishbia said in an interview with HousingWire. “We have a little bit under a million consumers right now; we are doing 40,000, maybe 50,000 mortgages a month, and these consumers are going to be on the details ⇒

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