Welcome back to Tech Pulse — HousingWire‘s weekly series rounding up the latest in technology news, including tools, integrations and trends that impact mortgage and real estate.

Here’s what happened this week:

Can AI help real estate teams stand out or make them all look the same?

Artificial intelligence (AI) is transforming real estate marketing and workflows, but agents are grappling with a delicate balance — harnessing AI for efficiency while maintaining the human touch that builds client trust. For leaders like Jeff Funk in Orlando and Michael Franco in New York City, the challenge isn’t whether to use AI — it’s how far to lean details ⇒

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