In this age of information, borrowers today expect speed, ease and transparency in their everyday transactions, and that extends to the mortgage process. In fact, a survey from the 2025 ServiceLink State of Homebuying Report (SOHBR) found that today’s buyers would be more likely to select a lender that offered certain consumer-facing technologies — simply because they are eager to play more of a role in the homebuying process. Not only do they want a more hands-on approach, but they also want confident assurance that the deal is moving along smoothly.

A recent study by the National Association details ⇒

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