Trust is built through relationships. It is not automatic, it is not assumed, and it is never guaranteed — it is earned.

Working for a well-respected company with a long history of service does not automatically make someone a Trusted Mortgage Advisor. Trust is personal. It belongs to the relationship between the loan officer and the borrower, not the logo on a business card.

Every mortgage professional should regularly ask themselves one critical question:

Did I simply make a sale—or does the borrower truly trust me?

Salespeople close deals. Trusted advisors build futures.

A loan officer’s ability to build trust-based relationships is what details ⇒

BusinessMediaguide.Com portal received this content from this noted web source: HousingWire.Com