As mortgage competition tightens and customer acquisition costs remain high, United Wholesale Mortgage (UWM) is exploring a new way to stand out: borrower engagement. In partnership with Bilt, borrowers can earn rewards on their mortgage payments, their largest monthly expense, while brokers gain a tool to stay top-of-mind long after closing. UWM Chief Marketing Officer, Sarah DeCiantis, shares that the move adds a layer of borrower value without sacrificing speed or price, reshapes servicing, strengthens broker retention, and connects high-intent renters moving into homeownership with local mortgage experts.

HousingWire: The industry has spent the last decade competing on speed and details ⇒

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