No matter what our endeavor, whether we are making mobile phones or enhancing the mobility of someone with a disability, we all seek to create value for those we serve. And yet, so many worthy ventures and causes don’t get traction because the people behind them struggle to say what their audience most needs and wants to hear–that is, why are you valuable?

If you ask most leaders, they will tell you that communicating value is paramount. But most of us don’t actually speak or write in value terms. It’s a lot like weight control–we all know we must read more >>>

Source : HuffingtonPost.Com