Reverse mortgage marketing can be an exacting process. Due to ongoing reputational challenges stemming from years (and loans) past, lenders have to consider the ways they can effectively recontextualize the product for some clients while broadening its appeal, compensating for misconceptions and acknowledging current realities around things like interest rates, retirement savings levels and access to equity.

While the performance metrics for the reverse mortgage industry so far this year have not been anywhere near record-breaking, this also breeds ambition for participants to focus on ways they can renew their messaging about the product. So far this year, two lenders details ⇒

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