At last month’s Reverse Mastermind Summit in Knoxville, Tennessee, I had the opportunity to speak about one of the most important challenges facing our profession: the public perception of reverse mortgages and the industry that serves older homeowners.

My message was intentionally optimistic. Yes, we have a perception problem, but perception is not permanent. It changes when professionals consistently demonstrate competence, transparency and integrity.

Changing the narrative

The first step is surprisingly simple: tell better stories. Every reverse mortgage represents a homeowner who gained financial flexibility, remained independent, eliminated a burdensome mortgage payment or moved closer to details ⇒

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