Millennial homebuyers (born between 1981 and 1996) are reshaping the real estate landscape with their strong preference for digital tools and technology-driven experiences. As the largest cohort of homebuyers in the U.S., their tech-first approach influences how properties are marketed, searched and purchased. 

Here’s the hard truth. If these buyers are looking online for lenders and land at your “front door,” your purchase application, and it looks like every other cookie-cutter purchase application, they won’t be impressed. They will likely abandon your application and look elsewhere.

It doesn’t have to end that way. Why not turn this first impression of you details ⇒

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