In the mortgage industry, we love to talk about technology, market cycles, and rate movement, but there is one topic that still gets treated like a soft skill even though it determines almost every outcome — culture.

Culture is not a perk. It is not a slogan on a wall. It is the operating system that powers customer acquisition, team performance, recruiting, and long-term growth. And at a time when the fastest growing share of new mortgages comes from first-time buyers and diverse or emerging market segments, culture is no longer optional. It is the strategy.

I learned about culture’s details ⇒

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