Reverse mortgage lender Longbridge Financial this week introduced RetentionIQ, a program designed to protect the loan pipelines of broker partners by addressing the persistent tension between retail and wholesale businesses at multichannel lenders.

Previously, partners had to contact Longbridge directly if one of their borrowers was approached by the lender’s retail team. In these cases, the retail team would back off, but the process was informal and became difficult to manage as the company expanded.

“It’s our responsibility as a lender to service the borrowers in our portfolio,” Adrian Prieto, senior vice president of details ⇒

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