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The CEO of a Southern supermarket chain says he’s struggling to keep shelves full during a supply shortage, and that his company has resorted to creating its own version of Lunchables, Kraft Heinz’s miniature cracker, cheese, and meat selection.
Donny Rouse, who runs Rouses Markets, told The Wall Street Journal that sometimes the chain receives about 40% of the items it orders from suppliers, compared to more than 90% before the pandemic.
“It is difficult for customers to get everything they want to get,” Rouse told The Journal.
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