Skittles released its Super Bowl 50 commercial on Tuesday. It will air during the second quarter of the game.

Continuing its long-running “Taste the Rainbow” marketing push, the ad stars Aerosmith frontman Steven Tyler.

In the first Skittles ad to feature “a real-life celebrity,” Tyler is shown a portrait of himself made entirely of Skittles.

Tyler’s candy version begins to sing. Real-life Tyler challenges the portrait to sing in higher and higher octaves until he eventually collapses all over the floor.

Skittles says in a press release that the ad, created by agency DDB Chicago, was inspired by the trend read more >>>

Source : BusinessInsider.Com