OptifiNow announced the implementation of its high-tech customer relationship management (CRM) platform with nonqualified mortgage (non-QM) lender Arc Home LLC on Tuesday. The platform offers a new broker scoring system designed for better account management and a tagging system to improve email marketing campaigns.

The CRM company launched in 2016 to provide third-party origination (TPO) mortgage lenders with account management, sales and email marketing through its software-focused approach. Arc Home, a leading non-QM and TPO lender since 2015, chose OptifiNow for its proven track record of serving TPOs.

“Having used OptifiNow before, I can confidently say it’s details ⇒

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