los angeles, california — Halloween has arrived earlier than ever at major U.S. theme parks, as operators such as Disney, Six Flags, and Universal Studios seek to expand their reach and build on consumers’ love of spooky costumes and scares. 

Theme park operators have introduced a range of attractions, live performances, merchandise and food and beverages in August — before summer has ended and well before the October 31 holiday — to take advantage of the surging popularity of Halloween. These holiday-themed efforts come at a time when domestic theme park attendance has slumped, following a surge in demand after COVID.  

Edithann Ramey, details ⇒

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