General World News

Beauty market targets young at heart in aging Japan

TOKYO — Yoshiko Abe is about to turn 89, but that hasn’t stopped her from going to the gym every day and trying the free-of-charge makeup course at her housing complex.  

“It was really helpful,” she said, all smiles and glowing after putting on foundation and pink lipstick, something she hadn’t done in years.  

Japan has the largest percentage of older citizens than any other country in the world. More than a quarter of Japan’s  population is 65 and older, at 36 million people. In about a decade, the ratio will be one in three.  

No wonder the young-at-heart, like Abe, details ⇒

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