Homeownership really starts at closing, yet that’s often where the relationship between borrowers and lenders ends. As affordability pressures continue to reshape the housing market, borrower engagement needs to shift from periodic marketing to creating continuous value throughout the homeowner journey.

To address this evolution, Made Card is taking a different approach. The fintech has developed a first-of-category credit card designed to help homeowners reduce the ongoing time, stress and cost of homeownership.

Alex Song, Co-founder of Made Card, discusses why homeowner engagement is becoming just as important as customer acquisition, how embedded financial products can strengthen details ⇒

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