The use-cases for AI-powered chatbots just keep growing. Big Purple Dot (BPD), a mortgage and real estate customer relationship management (CRM) and recruiting solutions company in Irvine, California, announced this week the integration of ChatGPT into its CRM ecosystem.

According to Big Purple Dot, it is one of the first CRM companies in the mortgage industry to integrate the ChatGPT API into its marketing platform.

“We are excited to be one of the first CRM’s in the mortgage and real estate industry to integrate with ChatGPT,” Roxana Davidoff, CEO and founder of Big Purple Dot, said in a details ⇒

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