Black Knight announced the integration of its digital servicing platform and its Surefire CRM, which it says will enhance customer engagement and retention.
Servicing Digital, offered as an app or responsive web design, allows customers to easily access their loan- and home-related information, as well as perform self-service capabilities. Surefire is a mortgage-specific marketing automation and content solution that helps mortgage professionals reach new customers and earn repeat business.
Through integration, these tools can help servicers increase customer retention while significantly improving the customer experience, Black Knight said.
“Servicers can proactively reach out to homeowners details ⇒
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