Last week Kelley Blue Book entered the real estate space by launching Kelley Blue Book Homes, a home valuation platform for consumers and another lead generation tool for real estate professionals. 

While Russ Cofano, a co-founder of Alloy Advisors feels that the industry “needs another lead generation platform like it needs a hole in the head,” he does find the new offering, which is a joint venture between valuation and appraisal technology firm True Footage and Kelley Blue Book parent company Cox Enterprises, to be interesting.

“So far no portal, details ⇒

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