On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank.

The company has an aggressive marketing goal to reach the No. 1 spot in organic home-buying search within six months, which is why Citi used its partnership with Razorfish, a Publicis Group company, to amplify its search engine optimization efforts, scalability and reachability. “I think we’re at the perfect point in time, because we were watching Google evolve, and search engines evolve, and different AI engines evolving,” said Sean details ⇒

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