Mortgage CRM company Daily AI has rebranded to Aidium Mortgage CRM and launched a new CRM product, the company announced on Monday.

The company’s research and analysis suggested that a rebranding, which includes updates to core products, the company’s website, marketing and communications, will represent its goals and solutions for the mortgage industry, according to a statement from the company.

“We understand the challenges that mortgage lenders face, and we’re committed to providing the best possible support to help them succeed,” Aidium president Dan Bos said. “We’re confident our new brand will better serve our customers and propel our growth as a details ⇒

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