HousingWire Editor-In-Chief, Sarah Wheeler, sits down with Brian Rieger, co-founder and CEO at Content Beacon, and Kirk G. Willison, vice president at Arch Mortgage Insurance Company, to walk attendees through the process of creating a successful content strategy.

Here is a small preview of the session, which has been lightly edited for length and clarity:

Sarah Wheeler: How do you decide what content is worth working on and how do you keep an ear to the ground to know what’s valuable on an ongoing basis?

Brian Rieger: I really work on two different kinds of content. I work with you and the details ⇒

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