Artificial intelligence startup Flair Labs says a recent deployment with West Capital Lending demonstrates how AI voice agents can help mortgage lenders capitalize on leads that might otherwise go untouched.

Flair, a two-year-old Y Combinator–backed company, builds digital voice assistants that work on behalf of lenders, servicers and brokers. The technology sits on top of a lender’s existing systems, including CRMs such as Bonzo, Total Expert and Salesforce, to qualify borrowers, answer basic questions and route live, qualified leads to loan officers.

The company said its AI platform contacted more than 44,000 mortgage leads during a one-month deployment in May involving details ⇒

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