As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity, reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in concert with its new creative agency to illustrate the lifestyle impacts of its products.

The campaign, called “A Better Way with FOA,” is being referred to as a new “brand platform” by the company. It will be comprised of a national television advertising campaign and digital ads as it aims to achieve its aspirations of connecting with new customers.

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