One of the nation’s leading reverse mortgage lenders, Finance of America (FOA), posted strong first-quarter 2025 earnings results. The company beat its estimates for funded loan volume, posted a profit and maintains a bullish outlook for the quarter ahead.

Drilling down deeper into the marketing and product landscape for the company, FOA President Kristen Sieffert called the first quarter a “pivotal moment” as the company implements its operational and brand strategy.

Marketing moves

FOA inherited the marketing apparatus of American Advisors Group (AAG) when it purchased AAG’s assets. These were often seen as details ⇒

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