Industry veteran Adam O’Daniel is transitioning to Guild Mortgage as senior vice president and chief marketing officer, a newly created role, after about two years at Open Mortgage, the company announced on Tuesday. 

“We’re going to expand Guild’s brand presence nationally, deliver best-in-class marketing tools, technology and support for our sales teams, and infuse a culture of creativity and collaboration across the brand,” O’Daniel said in a statement. 

California-based Guild, a purchase-focused lender with a distributed retail model, has engaged in mergers and acquisitions to expand its footprint across the country. 

In the details ⇒

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