California-based HighTechLending, a top-10 lender in the reverse mortgage industry, recently announced that it was rebranding its wholesale channel to American Senior Lending Wholesale Division in an effort to better align its identity with key business lines designed to serve older borrowers.

One of the ways the company aims to continue making a name for itself in the space is by taking a “boutique” approach to its customer service and partner relationships. The company doesn’t want to change the overarching experiences that partners have come to expect, but the details ⇒

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