General World News

How LOs can leverage their sphere of influence

The 2023 market is unlike those we’ve seen in previous years. We’re coming off of back-to-back years where mortgage rates were in the 2s and 3s, and they’re now in the 6s. In a market like this, every lead, loan and basis point matters more than ever for LOs.

Dave Savage, chief innovation officer for Mortgage Coach and Sales Boomerang, described today’s market as a new era in the mortgage business — the advice era. It’s never been easier to connect with people via the internet and social details ⇒

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