Never go into a media interview without doing your homework. You should be clear about who the interviewer is and where he or she is coming from.

Google the interviewer’s past materials and figure out what his likes and dislikes are. What’s her political bent? What’s his take on business, especially yours? Has she ever voiced an opinion about your area of expertise? Are the questions confrontational or informational? Does he interrupt the interviewee or let the guest complete the answer? For example, Maria Bartiromo of Fox Business News often asks questions that are laced with her opinions while Charlie read more >>>

Source : HuffingtonPost.Com