Loan officer Elizabeth Galan, who works for UMortgage in Cincinnati, has had to pivot her business strategy in 2025.

Galan focuses on serving Hispanic borrowers — about 80% of her clients — in cities like Cincinnati and Dayton, Ohio, as well as northern Kentucky. Many of them hold non-permanent resident status, meaning they live in the U.S. under a work visa, for example. Recent immigration policies adopted by the Trump administration have directly affected her clients, forcing her to adapt quickly.

“I am very active in the Hispanic community, so I’m starting one details ⇒

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